Adsense is used by advertisers who are looking for relevant business leads, sellers who are interested in contacting potential customers. But many times, Adsense does not show relevant ads, and the publisher who has targetted traffic suffers. A better option for such publishers is to sell text links directly.
Selling text links has the following advantages and disadvantages :
1. A flat fee per month is paid per month or yearand is not dependent on the traffic to your website. This allows you to accurately estimate the income .
2. Text links are usually prepaid, so payment is not a problem.
3. Since a flat fee is based of the quality of your site alone, there is problem of click fraud
3. Only a limited number of text links can be sold per site or page, so the income per site is limited. By increasing the number of websites, you can increase your income.